ABOUT meredith

I’ve always been drawn to the intersection of creativity and connection—the way a single image, story, or brand experience can spark emotion and linger long after it’s seen. That instinct has shaped my path across industries and roles: from luxury interiors and fashion to homebuilding, editorial, hospitality, and a few others in between. Along the way, I’ve learned how to translate a brand’s essence into visuals and strategy that feel aligned, purposeful, and beautiful.

Today, I bring that same creative energy into every project I take on—whether it’s building a brand’s visual identity, crafting content strategies that convert, or directing campaigns from concept to execution. I’ve worked independently and within in-house teams, and thrive in both collaborative and fast-paced environments.

Whether in hospitality, interiors, lifestyle, or beyond, I’m excited to contribute to brands that value storytelling, strategy, and visual cohesion through impactful content and elevated marketing.

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past experience

    • Email excellence: Executed targeted email campaigns achieving 45%+ average open rates — consistently outperforming industry benchmarks across multiple client accounts.

    • Viral growth: Produced and published short-form video content (iPhone/DSLR + CapCut) that drove a 795% increase in Instagram reach within a single month.

    • Multi-client management: Owned content calendars, roadmaps, and campaign execution across social, email, and web for a roster of concurrent clients.

    • Strategic reporting: Conducted content audits and delivered data-driven performance reports to guide ongoing content optimization and strategy pivots.

    • Community & brand impact: Supported brand launches and events that strengthened community engagement and contributed to sales pipeline growth.

    • Content production: Styled and produced elevated photo and video content for luxury interior and design partners, setting a high standard for visual brand expression.

    • Event impact: Planned and executed branded events and activations that drove a 40% increase in community engagement and brand visibility.

    • Stakeholder leadership: Served as primary liaison for designers, vendors, and trade partners while managing day-to-day marketing strategy and operations.

    • Full marketing ownership: Led all branding, website, digital marketing, email communications, and visual asset creation across construction and real estate verticals.

    • Operational leadership: Designed and streamlined business processes spanning scheduling, project management, bookkeeping, and recruiting — enabling faster marketing and client project execution.

    • Brand positioning: Ensured consistent visual and messaging identity across all customer touchpoints in alignment with business development goals.

    • Campaign execution: Led digital marketing across social, email, and Google Ads, ensuring campaigns were delivered on-brand and on-budget.

    • Traffic growth: Developed and optimized paid and organic campaigns that contributed to a 25% increase in website traffic, supporting lead generation for residential communities.

    • Brand consistency: Maintained cohesive brand voice and visual identity across all marketing channels in a fast-moving homebuilder environment.

    • Shopify builds: Designed and developed high-performing Shopify stores for artists, delivering visually compelling storefronts that converted.

    • Revenue impact: Supported production and launch of merchandise lines, contributing to a 15% sales lift through optimized e-commerce workflows and digital content.

    • Creative collaboration: Partnered with artist managers and creative teams to ensure brand storytelling remained authentic and cohesive across all touchpoints.

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