Strategic Campaigns & Content Direction
Great marketing starts with intention. This collection highlights strategy-first work—from campaign direction to content planning—across industries like interior design, real estate, and lifestyle. These projects reflect my ability to align brand goals with creative execution, always with the audience in mind.
Social Media management
Nashville Design Collective
Developed and led a digital marketing strategy for a luxury interiors showroom collective. Curated and coordinated brand-aligned visual content, supported partner campaigns, and elevated the brand’s online presence through clear planning and creative execution.
Landmark Homes
Owned social strategy and content creation for a regional homebuilder. Led launch campaigns for new communities, filmed and edited content for model and new-build homes, and increased engagement through lifestyle-driven messaging and consistent, strategic posting.
Fig lancaster
Directed content strategy, campaign planning, and visual execution for a local lifestyle magazine. Managed social media calendars and seasonal rollouts spotlighting small businesses and fostering stronger community engagement. Achieved a 260% increase in impressions and 38% growth in followers.
Fig industries
Managed social media content for Fig Industries, a creative marketing agency. Oversaw the planning and execution of posts that showcased agency work for national brands, ensuring consistency in voice and visual identity across channels. Supported day-to-day strategy and maintained a polished, on-brand presence.
marketing campaign plan
This campaign for Casa Ananta was designed to slow the scroll and spark desire. Through rich visuals, immersive reels, and carefully crafted messaging, we invited travelers into a story—one of presence, beauty, and depth. Anchored in strategy and guided by feeling, the content spanned Instagram, email, and paid media to drive awareness, trust, and bookings with intention.
Thoughts on strategy, storytelling, and standing out in a crowded digital world. In this article, I share practical tips for creating a memorable and engaging presence on social—from standout visuals to smart content planning.
social media brand insights
Articles and Blog POsts
During my time at Landmark Homes and Fig Lancaster, I wrote blog and editorial content tailored to each brand’s voice and audience. From homebuying tips to local business spotlights, each piece was crafted with clarity, intention, and strategic purpose—supporting SEO, community engagement, and storytelling.
Preparing Your Home for Spring
Film Festival Feature
Steps to Building on Your Land