Strategic Campaigns & Content Direction
Featured Results
795%
Instagram Reach Growth
260%
Increase in Impressions
25%
Website Traffic Growth
45%+
Email Open Rates
40%
Increase in Community Engagement
I develop strategy-first marketing campaigns that connect creative execution with measurable business results. From social media and content direction to email marketing and campaign planning, my work combines audience insight, brand storytelling, and performance-driven strategy.
Social Media management
Nashville Design Collective
Developed and executed marketing strategies for a luxury interiors showroom and trade destination.
results
40% increase in community engagement
Planned and executed branded events
Managed designer, vendor, and partner relationships
Landmark Homes
Managed content strategy and digital marketing initiatives for a residential home builder, supporting lead generation and community awareness.
results
25% increase in website traffic
Managed Google Ads, email, and social campaigns
Supported lead generation across multiple residential communities
Fig lancaster
Directed content strategy and community-focused social campaigns for a regional lifestyle publication, resulting in 795% growth in Instagram reach.
results
795% increase in Instagram reach
38% growth in followers
Managed seasonal campaigns and community-focused content
Fig industries
Managed content strategy and social media execution across multiple client accounts, creating short-form video, email campaigns, and digital content.
results
260% increase in impressions
45%+ average email open rates
Managed multiple client brands
Featured Projects
Brand Identity & Launch Campaign
River & Rail Mercantile
Developed the brand identity and launch marketing assets for a new antique marketplace in Columbia, Pennsylvania. The project included logo design, typography selection, visual identity development, social media campaigns, vendor recruitment materials, and promotional collateral to support the business launch.
Challenge
Launching a new antique marketplace in Columbia, PA.
Solution
Created the visual identity and launch campaign.
Outcome
Generated vendor inquiries and established a cohesive brand presence before opening.
Project Scope
Brand Identity
Logo Suite
Social Media Graphics
Vendor Recruitment Campaign
Marketing Collateral
Launch Assets
medspa
Improved visual consistency and created a launch framework for the introduction of a new laser hair removal service.
Project Goals
Launch new service
Improve visual consistency
Increase awareness
Drive consultations
Deliverables
Campaign Strategy
Social Graphics
Promotional Assets
Launch Messaging
Email Marketing
service launch plan
This launch campaign was created to introduce Feeling 22 Aesthetics' laser hair removal service through a blend of education, promotion, and brand storytelling. By refining the messaging, developing campaign creative, and planning content across social media and email, the strategy was designed to increase awareness, address common client concerns, and guide prospective customers toward booking consultations and treatments.
Before
after
postcard design
Designed a direct mail postcard campaign for a local HVAC company, resulting in a 10% increase in service calls and supporting lead generation efforts.
marketing campaign plan
This campaign for Casa Ananta was designed to slow the scroll and spark desire. Through rich visuals, immersive reels, and carefully crafted messaging, we invited travelers into a story—one of presence, beauty, and depth. Anchored in strategy and guided by feeling, the content spanned Instagram, email, and paid media to drive awareness, trust, and bookings with intention.
Creative Direction & Editorial Concept Development
Created a fully realized editorial campaign concept inspired by the relationship between fashion, movement, and the urban landscape. Developed the creative strategy, visual identity, moodboards, styling direction, casting references, prop selection, and location planning to establish a cohesive narrative. This project highlights my ability to transform a conceptual idea into a clear creative vision that can guide content production from ideation through execution.
social media brand insights
Thoughts on strategy, storytelling, and standing out in a crowded digital world. In this article, I share practical tips for creating a memorable and engaging presence on social—from standout visuals to smart content planning.
EDITORIAL CONTENT & COPYWRITING
Developed blog, editorial, and website content tailored to each brand's audience, voice, and business goals. Topics ranged from homebuilding and local business features to lifestyle and community-focused storytelling, supporting SEO, engagement, and brand visibility.
Preparing Your Home for Spring
Film Festival Feature
Steps to Building on Your Land